![]() Use job titles that everyone will recognize.So, what to put in a LinkedIn headline? Well, there’s no exact answer, but there are a few examples of things you might want to include: ![]() Whoever your audience is, the goal of having an optimized headline is to convey as much information and be as eye-catching as possible, without just spamming keywords. Who are you hoping will see your headline and be compelled to interact with your profile? For the purpose of this article, we’re looking at sales and lead generation, but it could also be for a personal career profile. First and foremost is your target audience. When thinking about optimized LinkedIn headlines, there are a few elements to consider. What Should an Optimized Headline Include? However, with just 120 characters to play with, you have to really think about what information to include in there. Most people incorrectly assume that they’re only for your job title, but in reality, it has a much broader scope than that. There are many different approaches to these headlines, and they can be used for a variety of purposes. In reality, it’s as simple as clicking on the ‘Edit’ icon on your profile page and updating it. As a result, many people leave it as it is, not even knowing that you can change it. It appears both underneath your picture on your profile page and next to your name in search results.īy default, LinkedIn populates your headline with your current job title and company name. No matter what type of account you have (whether for sales or personal use), it’s often one of the first things people see. Your LinkedIn headline is one of the essential parts of your profile. They’re limited to 120 characters or less, and they appear in various different parts of the platform. LinkedIn headlines are the sections at the top of users’ profiles that describe that person. If you want to make a good first impression, you need to read on. In this one, we’re going to take a detailed look at the best LinkedIn headlines for sales – an area that is often overlooked. In separate articles, we’ve covered some of the basics of constructing a profile. However, there are many different elements that contribute to an effective profile for lead generation. So effective, in fact, that an estimated 80% of social media B2B leads are generated on LinkedIn. LinkedIn is a highly effective platform for generating leads and landing sales. ![]()
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